Audi have made plans to release a PlayStation Home space come December, the first car manufacturer to feature in PlayStation Home, the space will include a minigame called Vertical Run.
With Audi releasing its own Home space it could pave the way for other manufacturers to catch on. The space will include Vertical Run which will allow players to unlock apartments in a housing complex in the middle of Audi square.
"Most young people gain their first driving experience from video games," said Audi's Kai Mensing. "With the Audi Space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our 'Vorsprung durch Technik' with the virtual e-tron race.
"It was important to us to create an environment with Audi Space that differed from a classic showroom at an Audi dealership. To achieve that, we got together with the architects at Allmann Sattler Wappner and developed an interactive concept where the focus is on selected Audi models, making it possible to experience the brand in a selective, interactive way."
We are not sure about you, but we're certainly looking forward to getting some 'Vorsprung durch Technik' this December!
